Pop Up London, Through Chrome Reflections

London Art Week 2024

During London Art Week 2024, Secolo and EÉRA will unveil their limited edition capsule collection, ‘Through Chrome Reflections’. The collaboration between the Italian furniture brand and innovative fine jeweller transpired from a mutual desire to push artistic boundaries and experiment with finish, form and function.

‘Through Chrome Reflections’ reimagines three of Secolo’s iconic pieces through the EÉRA lens: the Sibylia Armchair, Laghi Coffee Tables and Laghi Mirrors. Building on Secolo’s contemporary design approach, each exclusive style isreconstructed using EÉRA’s bold, geometric lines and signature utilitarian hardware.

Taking cues from the surreal, unexpected shapes of Erwin Wurm and the pristine, futuristic vision of Japanese illustrator Hajime Sorayama, the collection explores opposing avenues of inspiration and seeks beauty in contrast.

The result is inflated forms intensified by a chrome finish, creating a truly singular aesthetic that embodies a distorted elegance.
This limited edition edit is a testament to Secolo’s commitment to combining the use of high-quality materials with Italian craftsmanship. The integration of EÉRA’s distinctive design language and expressive approach gives these pieces a uniquely impactful edge.

The capsule collection will be presented between the 7th and 13th of October during London
Art Week – a pivotal event in the Art & Design calendar, which coincides with Frieze Art Fair and sees visitors from all over the world convene in London. Occupying a stripped back space in the capital’s bustling centre, the showcase of ‘Through Chrome Reflections’ offers a welcome reprieve from London’s busy streets.

Photographer

Credits

A collaboration withEÉRA

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